Event Design - L'Oreal's Women of Worth
L’Oreal’s Women of Worth Event
An intern project by Dallas Calhoun
The annual Women of Worth event is a project every intern gets assigned during their time at NVE, The Experience Agency. Here is my intern project that I designed from start to finish during my 3 months at the branding & marketing agency.
The Women of Worth program is inspired by L’Oréal Paris’ iconic brand philosophy, “Because I’m Worth It” and recognizes the achievements of real women who embody the spirit of the L’Oréal brand—women who possess self-confidence and are committed to distinguishing their own lives by making a difference in the lives of others. Women of Worth is a celebration of women who have made a difference through volunteer work in their communities.
My objectives as the 'Event Designer' were to:
Create an elevated experience for attendees that embodies the spirit of the L’Oreal brand.
Instill a feeling of intimacy and relatability for guests between each other and the brand.
Design and execute brand activations that seamlessly integrate into the overarching design aesthetic while maintaining their unique brand identities.
Garner social media impressions through unique and engaging guest experiences.
